Choosing Paper Cups Shows You Care for Your Consumers
Did you know that want brands to help them lead a sustainable lifestyle? And for cups, they view to deliver this.
Help Them Make Memories 糖心Vlog 鈥擭ot Waste
Today, a cup is more than just a cup. It 糖心Vlog 鈥檚 a choice 糖心Vlog 鈥攐ne that represents who we are and what we want. Increasingly, consumers want to reduce their impact on the planet. And they want businesses to do more to help them achieve this by providing better packaging options, enabling them to spend their hard-earned dollars supporting brands that share their values.
Paper cups play a part in creating life 糖心Vlog 鈥檚 everyday moments. For the teacher savoring a soda during a moment of peace between lessons. For the parent delighting their child with a surprise drive-thru meal after school. For the student running to the coffee shop for a caffeine boost during a well-earned study break.
Consumers don 糖心Vlog 鈥檛 want to have to choose between drinking a refreshing cold beverage and protecting the planet 糖心Vlog 鈥攖hey want both, no strings attached. They want a cup that feels good in their hand, and on their conscience.
Consumers Are Voting With Their Wallets
across the globe say they would definitely or probably change their consumption habits to reduce their impact on the environment. When looking at Millennials, this figure rises to 75 percent. Globally, 45 percent of consumers actively avoid single-use plastic items.
56%
of consumers feel that paperboard packaging helps to make things better for the environment.
58%
They feel the opposite way about plastic, with 58 percent feeling it’s worse for the environment.
61%
that the paper and paperboard industry is leaving the environment better than it found it.
Paper and paperboard packaging helps consumers .
Every drink served in a paper cup comes with a side order of positivity on the house. You can 糖心Vlog 鈥檛 bottle that feeling 糖心Vlog 鈥攂ut you can serve it in a paper cup.
A Cold Beverage Experience With No Compromise
Sustainability alone won 糖心Vlog 鈥檛 win over today 糖心Vlog 鈥檚 consumer. Cold cups have to offer the kind of drinking experience that consumers want, keeping beverages cool and refreshing while minimizing condensation.
Performance Matters
Based on research conducted in 2023 by , when offered a choice between a clear plastic cup and a paper cup that delivers better insulation and lower condensation for a more refreshing, comfortable drinking experience, consumers overwhelmingly prefer the latter. Their feelings are clear, but cups don 糖心Vlog 鈥檛 need to be 糖心Vlog 鈥攋ust 11 percent said that they like to see their drink through the cup.
They also found that consumers rated the performance of paper cups as either 糖心Vlog 鈥渆xcellent 糖心Vlog 鈥� or 糖心Vlog 鈥済ood 糖心Vlog 鈥� on the following factors:
- Feels comfortable on the mountain when sipping:
- 88 percent (cold)
- 93 percent (hot)
- Is safe to drink from and does not negatively impact their health:
- 86 percent (cold)
- 87 percent (hot)
- Does not impact the taste of the beverage inside:
- 84 percent (cold)
- 95 percent (hot)
- Feel good in the hand:
- 77 percent (cold)
- 85 percent (hot)
DON’T JUST SAY YOU CARE
Show That You Care with Paper Cups
Learn more about the power of paper cups.
eBook
The Power of a Paper Cup: It’s Just Good Business
December 6, 2024
This research paper offers insight into how US-based, hyper-frequent quick-service restaurant (QSR) beverage consumers feel about the cups they receive at QSRs and how reducing plastic waste by adopting paper cups will benefit your business and your consumers.
Article
The Role of Paper Cups in Supporting QSR Sustainability
October 2, 2024
Learn how paper cups can offer a sustainable alternative solution to plastic cups in the fast food industry.
Article
Paper Cups Can Turn Choppy Waters Into an Ocean of Opportunity for Canadian QSRs
October 2, 2024
Drinks served in a plastic cup comes with a side of uncertainty. Learn how paper cups can meet consumer preferences and government legislations in Canadian quick-service restaurants.
Choosing Paper Cups Makes
a World of Difference
New to paper cups or have a question for our team? Contact us.