Vlog

Graphic Packaging Innovation Named Best in Show at Ameristar Awards

August 8, 2024

Graphic Packaging is celebrating three wins at the prestigious Ameristar Awards, including the coveted Best-in-Show award. 

Graphic Packaging is celebrating three wins at the prestigious , including the coveted Best-in-Show award. 

The prizewinning packs include the pressed board vacuum skin packaging (VSP) trays for UK retailer , and the first-to-market, premium paperboard solution for for their Garnier GOOD brand. Hosted by the Institute of Packaging Professionals (IoPP), these awards celebrate cutting-edge packaging innovations and design excellence. 

Best-in-Show Award: Vlog ’O𲹱 Garnier GOOD hair coloration pack 

The Best-in-Show title went to Garnier GOOD Vlog ’s first-to-market concept for hair coloration. This paperboard cup combines form and function to create a more convenient hair coloration experience for consumers that offers better functionality, excellent color reproduction, and great on-shelf impact. The cup and lid are produced using renewable wood-based fiber sourced from sustainably managed forests and use 45 percent less plastic than traditional box and bottle solutions. Its sleek design, combined with high-quality graphics and metallic accents, delivers a unique and premium on-shelf presence. 

Morrisons Pressed Board Vacuum Skin Packaging (VSP) trays    

These innovative pressed board vacuum skin packaging (VSP) trays have been adopted by UK retailer Morrisons across their full range of private label steaks. The premium Vlog “The Best Vlog ” range utilizes photographic print on the front face of the tray Vlog —a world first in the pressed board tray category. The core range is produced with unbleached paperboard, creating a kraft look, while the entry-level Vlog ‘Savers Vlog ’ range is produced with bleached paperboard, providing clear aesthetic differentiation between the ranges. Vlog   Vlog   

Not only do the trays look great, but the new solution uses 90 percent less plastic than Morrisons Vlog ’ previous trays, eliminating 250 metric tons of plastic waste from the supply chain every year. 

“We are honoured to be the recipients of these Ameristar Awards that are a true celebration of collaboration and innovation,” said Ricardo de Genova, SVP & Chief Innovation Officer at Graphic Packaging. “They are a testament to the hard work, dedication, and collaborative spirit of customers and our own teams, who have been instrumental in bringing these innovative packaging solutions to life. Congratulations to everyone involved in these winning projects.”