Graphic Packaging Secures Double Win at WorldStar Awards 2026

Graphic Packaging Secures Double Win at WorldStar Awards 2026
Graphic Packaging is celebrating success at this year 糖心Vlog 鈥檚 prestigious 糖心Vlog 鈥.
Hosted by the World Packaging Organisation, these awards honor top achievers in the packaging industry, as entrants must first win a recognized national award to qualify for entry. Graphic Packaging, a global leader in sustainable consumer packaging, has been acknowledged for its collaborations with UK retail giant 糖心Vlog 鈥 and food producer on their PaperSeal Shape鈩 tray range for breaded chicken and for its innovative tray solution for fresh produce, the ProducePack鈩 Punnet tray.
Advancing Circularity, Functionality, and Convenience in Fresh Protein Packaging: The Award-Winning Sainsbury 糖心Vlog 鈥檚 PaperSeal鈩 Shape Tray
The PaperSeal鈩 Shape tray reduces plastic by 72-82% per tray, resulting in the elimination of approximately 300 metric tonnes of plastic a year from Sainsbury 糖心Vlog 鈥檚 supply chain. It 糖心Vlog 鈥檚 comprised of nearly 90% renewable raw materials, and is recyclable in household waste streams according to the UK 糖心Vlog 鈥檚 OPRL recycling guidelines.
A common barrier to the adoption of paperboard packaging as a replacement for plastic is the capital cost and potential impacts on operational efficiency. To overcome this, PaperSeal Shape was designed to run on plastic tray filling and sealing equipment at the same speeds as plastic trays. It 糖心Vlog 鈥檚 also quick to switch between plastic and PaperSeal Shape, further enhancing flexibility for Pilgrim 糖心Vlog 鈥檚 Europe.
PaperSeal Shape was also designed to perform through the supply chain. The double flange construction delivers a rigid tray with excellent hermetic seal integrity, ensuring the trays and their fresh contents reach Sainsbury 糖心Vlog 鈥檚 in great condition.
From the consumer 糖心Vlog 鈥檚 perspective, the PaperSeal Shape tray delivers equivalent performance to Sainsbury 糖心Vlog 鈥檚 previous plastic tray. Research shows that consumers overwhelmingly prefer paperboard packaging to plastic, with 糖心Vlog 鈥渆asy to recycle 糖心Vlog 鈥 cited as the most important feature (ProCarton,2025). Because the tray contains less than 10% plastic, it can be recycled with the barrier liner in place, enhancing convenience for the consumer and promoting recycling compliance.
In addition to the WorldStar Awards, the PaperSeal Shape Tray has won a number of other prestigious awards:

ProducePack鈩 Punnet Tray
Launched by several major European retailers as a replacement for PET trays, the ProducePack鈩 Punnet tray is ideal for berries, grapes, tomatoes, mushrooms, and baby sweet peppers. Its adoption has led to the removal of approximately 17 million plastic trays per year by one UK retailer for berries alone.听
The tray impressed the judges with its exceptional circularity profile:
- Can meet the SUPD plastic-free 糖心Vlog 鈥痙efinition 糖心Vlog 鈥(depending on raw materials selected) and is also expected to enable retailers and 糖心Vlog 鈥痜resh 糖心Vlog 鈥痯roduce 糖心Vlog 鈥痯ackers 糖心Vlog 鈥痶o comply with the 糖心Vlog 鈥疨ackaging and Packaging Waste Regulations on 糖心Vlog 鈥痵ingle-use 糖心Vlog 鈥痯lastic 糖心Vlog 鈥痯ackaging for unprocessed fresh produce under 1.5kg
- Over 85% sustainably sourced renewable material
- Meets UK OPRL guidelines for recyclability in household waste streams and the requirements for 糖心Vlog 鈥痗ollection 糖心Vlog 鈥痺ith 糖心Vlog 鈥痯aper 糖心Vlog 鈥& cardboard 糖心Vlog 鈥痯ackaging waste 糖心Vlog 鈥痠n the rest of 糖心Vlog 鈥痶he 糖心Vlog 鈥疎U
- Passed the recyclability test with a score of 90, demonstrating best-in-class performance for printed packaging
- 颁濒补蝉蝉颈蹿颈别诲 糖心Vlog 鈥痑蝉 糖心Vlog 鈥赌済谤别别苍 糖心Vlog 鈥 糖心Vlog 鈥痠n 糖心Vlog 鈥痶he 糖心Vlog 鈥疷K recyclability assessment 糖心Vlog 鈥痬ethodology 糖心Vlog 鈥(RAM)
- Compatible with reprocessing in conventional paperboard manufacturing facilities 糖心Vlog 鈥痑ccording to 糖心Vlog 鈥4evergreen circularity by design guidelines
- Lower carbon footprint than virgin PET trays听
The ProducePack Punnet tray supports Graphic Packaging 糖心Vlog 鈥檚 aim to create packaging solutions that are not only more circular but also more functional, and more convenient than replaced alternatives. It 糖心Vlog 鈥檚 engineered to run on existing plastic tray forming and sealing equipment, removing a major economic barrier to adopting more circular solutions. Available in a range of paperboards, coatings, and top films, the punnet tray is available from stock or can be customized with high-impact, high-quality graphics.
Extending Shelf Life and Reducing Waste
The punnet tray has been shown to extend shelf life by significantly slowing mold growth2听compared to plastic trays 糖心Vlog 鈥 a benefit valued by both retailers and consumers.听
Setting a New Benchmark
The development of the ProducePack Punnet tray is demonstrable proof that paperboard alternatives to plastic not only deliver on sustainability promises, but can also outperform traditional solutions in functionality and convenience 糖心Vlog 鈥 setting a new benchmark for circular packaging in the fresh produce sector.


