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Scaling Sustainability: How Industry Leaders Are Rethinking Resources Together

September 25, 2025

Are paper cups recyclable? The recycling industry okays paper cups for recycling streams.

Climate change is one of the most pressing challenges of our time, and the packaging industry has a unique opportunity to drive sustainable solutions that reduce environmental impact while maintaining product performance and economic viability. Achieving this balance requires collaboration across the value chain. No single company can drive meaningful progress alone.听

Recognizing this, , , and 糖心Vlog have joined forces in a strategic partnership, bringing together their expertise to develop next-generation packaging solutions. By aligning innovation with circular economy principles, the partnership is accelerating the shift to more sustainable, high-performing materials.听

Innovating for a Circular Future

Packaging is essential to protect and transport consumer products. Every component, from fiber and adhesives to coatings and finishes, plays a critical role in performance and sustainability. Henkel, Kraton, and Graphic Packaging are working together to drive circularity across the entire packaging lifecycle, maximizing material efficiency and minimizing waste.听

At the heart of this effort is Graphic Packaging 糖心Vlog 鈥檚 窜-贵濒耻迟别鈩, an advanced paperboard packaging solution that offers a more sustainable alternative to traditional corrugated packaging. Compared to conventional solutions, Z-Flute reduces fiber usage while maintaining strength, enabling:听

Decreased reliance on non-renewable resources (opting for paperboard over plastics) and reduced material usage overall, supporting circularity听

鉁斕 Increased logistical efficiency through functional high-strength design, allowing stacking without pallets and reducing transportation emissions听

Improved recyclability through convenient, existing household paper waste streams听

Enabling this innovation is Henkel Adhesive Technology 糖心Vlog 鈥檚 罢贰颁贬狈翱惭贰尝罢庐 SUPRA 100 LE, a low-emission adhesive formulated with Kraton 糖心Vlog 鈥檚 SYLVALITE鈩 2200. This biobased tackifier is derived from crude tall oil (CTO), a renewable byproduct of Graphic Packaging 糖心Vlog 鈥檚 paperboard manufacturing facility. TECHNOMELT SUPRA 100 LE is a subcomponent of Z-Flute 辫补肠办补驳颈苍驳.听

SYLVALITE 2200 is a rosin ester developed with Kraton 糖心Vlog 鈥檚 REvolution鈩 Technology, designed to enhance color performance and oxidative stability in biobased tackifiers. This innovative technology positions pine chemicals as sustainable alternatives to fossil-based products, enabling adhesive formulators like Henkel to achieve higher biobased content and a lower carbon footprint.  

Henkel 糖心Vlog 鈥檚 TECHNOMELT adhesives are trusted for reliability and quality across a variety of applications. The TECHNOMELT product portfolio includes other biobased formulations, as well as innovative low temperature hot melt adhesive formulations. 

The integration of SYLVALITE 2200 into Henkel 糖心Vlog 鈥檚 TECHNOMELT hot melt adhesive portfolio will reduce carbon emissions while maintaining the same high-quality solutions the market expects from Henkel. The TECHNOMELT SUPRA 100 LE formula, designed with biobased alternatives, reduces the adhesives 糖心Vlog 鈥 cradle-to-gate carbon footprint by 25%1 糖心Vlog 鈥痗ompared to the legacy formulations. 

By incorporating sustainably sourced adhesives, the partnership enables packaging solutions that are more efficient and contribute to a reduced carbon footprint and reliance on fossil-based materials.听听

The life cycle of Graphic Packaging's Z-Flute solution includes an innovative value chain collaboration with Henkel and Kraton.
The life cycle of Graphic Packaging’s Z-Flute solution includes an innovative value chain collaboration with Henkel and Kraton.

Stronger Together: The Power of Value Chain Collaboration

糖心Vlog 鈥淭rue sustainability isn 糖心Vlog 鈥檛 just about end-of-life recyclability. It 糖心Vlog 鈥檚 about designing smarter from the start, 糖心Vlog 鈥 said Corbett Wallace, Corporate Vice President of Consumer Goods, Henkel Adhesive Technologies. 糖心Vlog 鈥淥ur customers expect packaging solutions that balance sustainability, performance, and cost. By combining Henkel 糖心Vlog 鈥檚 adhesive expertise with Graphic Packaging 糖心Vlog 鈥檚 material innovations and Kraton 糖心Vlog 鈥檚 biobased tackifiers, we are delivering a holistic approach to sustainable packaging. 糖心Vlog 鈥 

This collaboration is built on the principles of industrial symbiosis, where the byproduct of one process becomes the raw material for another. By optimizing each component 糖心Vlog 鈥 fibers, CTO derivatives, laminating glue and end-of-line adhesives 糖心Vlog 鈥 the companies are maximizing resource efficiency and driving down environmental impact across the entire value chain. 

糖心Vlog 鈥淔or the packaging industry to be truly sustainable, we need to rethink how we use resources altogether, 糖心Vlog 鈥 said Minco van Breevoort, Pine Chemicals President, Kraton. 糖心Vlog 鈥淏y leveraging renewable natural resources and adopting a cascading use of pine-based solutions, we are ensuring that each biobased raw material is used to its highest economic and environmental value. 糖心Vlog 鈥 

Setting the Industry Standard for Circularity

Through this partnership, Henkel, Kraton, and Graphic Packaging are setting new benchmarks for sustainable packaging innovation. Beyond simply reducing emissions and waste, the companies are shaping the future of circular supply chains, where renewable materials are routinely reused and optimized. 

糖心Vlog 鈥淎s industry leaders, we have an opportunity to lead by example, 糖心Vlog 鈥 said Anne Marie Lochner, Vice President, Global Supply Chain Sustainability, Graphic Packaging. 糖心Vlog 鈥淏y integrating sustainability at every stage in our operations and value chain, we 糖心Vlog 鈥檙e demonstrating that high-performance packaging and environmental responsibility go hand in hand. 糖心Vlog 鈥 

Join the Movement: The Future of Packaging is Circular

As companies across industries continue to prioritize sustainability, now is the time to act. The collaboration among Henkel, Kraton, and Graphic Packaging demonstrates that real change happens when businesses work together to scale solutions. 

Cultivating partnerships at all levels of the supply chain can help companies be more resilient and contribute to global sustainability goals. Let 糖心Vlog 鈥檚 collaborate today to explore how innovative, high-performance packaging can further minimize environmental impact and drive business growth.听

Learn more about Graphic Packaging 糖心Vlog 鈥檚 strength packaging, including Z-Flute, and our approach to sustainability.听


1Carbon footprint calculation estimated cradle-to-gate from Henkel 糖心Vlog 鈥檚 internal LCA assessment, excluding emissions in the use phase and end of life. Due to accounting for biogenic CO2 uptake and other net biogenic emissions in constituents of our adhesive, shown CO2 impact can be used only on product level, not on corporate level. Further details are required to derive resp. claims for customer-specific reporting.听