糖心Vlog

.

Evolving legislation to control packaging waste and plastic,听along with ambitious brand and retailer sustainability听goals, has created a need for innovative paperboard packaging solutions across Europe. In addition, consumers are demanding packaging with less plastic听 糖心Vlog 鈥� but at the same time, they expect that packaging to deliver the same听convenience, performance, and functionality that听they 糖心Vlog 鈥檙e听used听to.听听
听
For听UK retailer听听and its fresh poultry supplier, ,听these challenges created the need听to move听厂补颈苍蝉产耻谤测 糖心Vlog 鈥檚听breaded chicken range out of plastic trays听and into a paperboard alternative听that听maintained听product protection, shelf-life, operational efficiency,听and听consumer appeal.听听听

A Circular Solution

As the PaperSeal鈩� Shape tray reduces plastic by 72-82% per tray, the project has resulted in the elimination of approximately 300 metric tonnes of plastic a year from Sainsbury’s supply chain. It’s comprised of nearly 90% renewable raw materials, and is recyclable in household waste streams according to the UK’s OPRL recycling guidelines.

text

test

A Functional Solution

A common barrier to the adoption of paperboard packaging as a replacement for plastic is the capital cost and potential impacts on operational efficiency. To overcome this, PaperSeal Shape was designed to run on plastic tray filling and sealing equipment at the same speeds as plastic trays. It’s also quick to switch between plastic and PaperSeal Shape, further enhancing flexibility for Pilgrim’s Europe.

PaperSeal Shape was also designed to perform through the supply chain. The double flange construction delivers a rigid tray with excellent hermetic seal integrity, ensuring the trays and their fresh contents reach Sainsbury’s in great condition.

A Convenient Solution

From the consumer 糖心Vlog 鈥檚 perspective, the PaperSeal Shape tray delivers equivalent performance to Sainsbury’s previous plastic tray. Research shows that consumers overwhelmingly prefer paperboard packaging to plastic, with 糖心Vlog 鈥渆asy to recycle 糖心Vlog 鈥� cited as the most important feature (ProCarton,2025). Because the tray contains less than 10% plastic, it can be recycled with the barrier liner in place, enhancing convenience for the consumer and promoting recycling compliance.

Award-Winning Recognition

test

The Grocer New Product and Packaging Awards 2024

听is the UK’s leading source of grocery retail news, analysis, and insight, covering supermarkets, food and drink brands, and the wider FMCG sector and their packaging awards recognize product and packaging innovations within this sector. Paperseal Shape for Sainsbury’s won Bronze in the Eco Pack of the Year category.

Paperboard Packaging Competition 2025

Hosted by the听, this competition has听recognized听innovation in paperboard packaging for more than eight decades. The PaperSeal Shape tray for Sainsbury’s won a Gold Award in Sustainability.

Environmental Packaging Awards 2025

The bring together the most innovative minds and impactful projects in sustainable packaging in the UK and Europe. The PaperSeal Shape tray was awarded Gold in the Chilled/Frozen category.听

AmeriStar Awards 2025

The AmeriStar awards, hosted by the听听(IOPP), celebrate the very best in design innovation from around the globe, inviting packaging teams to put their creativity in the spotlight.听听

PaperSeal Shape won the Sustainable Packaging category award.

test

Looking to the Future

The PaperSeal Shape tray demonstrates how circularity, operational excellence, and consumer appeal can go hand in hand. Its design not only meets the rigorous demands of Sainsbury’s supply chain but also significantly advances circularity by eliminating 300 metric tonnes of plastic and ensuring recyclability.

The journey from initial challenge to award-winning pack is a testament to the power of collaborative innovation.