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BETTERGUARDS Partnered With Us To Develop Packaging for Its Breakthrough Sports Technology
Healthcare | elevated experience
BETTERGUARDS Partnered With Us To Develop Packaging for Its Breakthrough Sports Technology
BETTERGUARDS is a sports technology innovator known for developing The BetterGuard, an adaptive ankle brace used in professional sports. As part of the NBA 糖心Vlog 鈥檚 startup accelerator, The BetterGuard was developed for high-level professional athletes and focuses on injury prevention and recovery.
We partnered with the company to develop a bespoke paperboard packaging solution that creates premiumization, enhances the consumer experience, and delivers production and shipping efficiencies.
![BETTERGUARDS partnered with Graphic Packaging to develop a bespoke fiber-based packaging solution for its breakthrough new product.](/custom-content/uploads/2024/01/Betterguard-1024x1024.png")
![](/custom-content/uploads/2023/10/mountain-solid.svg")
Challenge
- BETTERGUARDS wanted an innovative packaging solution to create differentiation and premiumization for its new-to-market product, The BetterGuard
- The packaging needed to be highly functional and create an engaging opening experience for consumers
- The packaging solution needed to be optimized for online shipping and efficient transport
![](/custom-content/uploads/2023/06/bullseye-solid.svg")
Solution
- Graphic Packaging introduced a recyclable, four-piece paperboard carton solution
- The inlay has slits on the top left and right that lock a small carton in place. Modular fitments fill the void to ensure the brace is always displayed from the correct side.
- The system includes slits to keep the product brochure in place
- The package features a matte black, soft-touch varnish, creating a premium appearance
![](/custom-content/uploads/2023/06/medal-solid.svg")
Result
- The packaging prioritizes the consumer experience as the brace is immediately visible in the correct orientation, and the user manual is clearly displayed
- The product 糖心Vlog 鈥檚 four-piece inlaid design and premium printing finish create a high-value opening experience
- The slimline design and product protection features optimize the pack for transport
- Specially designed so all pack sizes can run on the same machine
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