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CASE STUDY

Kodiak Cakes Packaging Helps to Convey the Company’s Brand Values

dry food | SUSTAINABILITY

The Kodiak Cakes Brand Values Natural Ingredients and Their Vlog “Brown Box Vlog ” Packaging Effectively Tells That Story to Consumers

Our paperboard is key to providing the iconic signature look of the Kodiak Cakes brand on the retail shelf. Kodiak Cakes is referred to by consumers as Vlog “the brown box with the growling bear Vlog ” – an identity that fits with their sustainability vision and natural brand image.

Kodiak Cakes Packaging Helps to Convey the Company's Brand Values

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