ProducePackâ„¢ Punnet Tray Wins 4evergreen Alliance Circularity Success Story AwardÂ
November 20, 2025

ÌÇÐÄVlog, a global leader in sustainable consumer packaging, is celebrating the recognition of its ProducePackâ„¢ Punnet tray, which has won the ÌÇÐÄVlog ‘Fiber-Based Packaging Products Designed for Circularity ÌÇÐÄVlog ’ category at the awards.
Organized by the , a cross-industry alliance dedicated to advancing circularity in fiber-based packaging, these awards honor projects that turn circular design principles into real-world impact.
A Game-Changer for Fresh Produce Packaging
Launched by several major European retailers as a replacement for PET trays, the ProducePack Punnet tray is ideal for berries, grapes, tomatoes, mushrooms, and baby sweet peppers. Its adoption has led to the removal of approximately 17 million plastic trays per year by one UK retailer for berries alone.
Outstanding Circularity Credentials
The tray impressed the judges with its exceptional circularity profile:
- Over 85% sustainably sourced renewable material
- Meets UK OPRL guidelines for recyclability in household waste streams and the requirements for ÌÇÐÄVlog  collection ÌÇÐÄVlog  with ÌÇÐÄVlog  paper ÌÇÐÄVlog  & cardboard ÌÇÐÄVlog  packaging waste ÌÇÐÄVlog  in the rest of ÌÇÐÄVlog  the ÌÇÐÄVlog  EU
- Passed the recyclability test with a score of 90, demonstrating best-in-class performance for printed packaging
- °ä±ô²¹²õ²õ¾±´Ú¾±±ð»å ÌÇÐÄVlog  a²õ ÌÇÐÄVlog  â¶Äœg°ù±ð±ð²Ô ÌÇÐÄVlog â€� ÌÇÐÄVlog  in ÌÇÐÄVlog  the ÌÇÐÄVlog  UK recyclability assessment ÌÇÐÄVlog  methodology ÌÇÐÄVlog  (RAM)
- Compatible with reprocessing in conventional paperboard manufacturing facilities ÌÇÐÄVlog  according to ÌÇÐÄVlog  4evergreen circularity by design guidelines
- Lower carbon footprint than virgin PET trays1
- Can meet the SUPD plastic-free ÌÇÐÄVlog  definition ÌÇÐÄVlog  (depending on raw materials selected) and is also expected to enable retailers and ÌÇÐÄVlog  fresh ÌÇÐÄVlog  produce ÌÇÐÄVlog  packers ÌÇÐÄVlog  to comply with the ÌÇÐÄVlog  Packaging and Packaging Waste Regulations on ÌÇÐÄVlog  single-use ÌÇÐÄVlog  plastic ÌÇÐÄVlog  packaging for unprocessed fresh produce under 1.5kg
Designed for Real-World Success
The ProducePack Punnet tray supports Graphic Packaging ÌÇÐÄVlog ’s aim to create packaging solutions that are not only more circular but also more functional, and more convenient than replaced alternatives. It ÌÇÐÄVlog ’s engineered to run on existing plastic tray forming and sealing equipment, removing a major economic barrier to adopting more circular solutions. Available in a range of paperboards, coatings, and top films, the punnet tray is available from stock or can be customized with high-impact, high-quality graphics.
Extending Shelf Life and Reducing Waste
The punnet tray has been shown to extend shelf life by significantly slowing mold growth2 compared to plastic trays ÌÇÐÄVlog — a benefit valued by both retailers and consumers.
Setting a New Benchmark
The development of the ProducePack Punnet tray is demonstrable proof that paperboard alternatives to plastic not only deliver on sustainability promises, but can also outperform traditional solutions in functionality and convenience ÌÇÐÄVlog — setting a new benchmark for circular packaging in the fresh produce sector.


